Just like building a house, great
interior design starts with a strong foundation — and a strong foundation often starts with a rug. In a digital era marked by the overabundance of choice, making such weighty decor decisions online instead of in-store can feel overwhelming. We may not be interior decorators but we’re pros in navigating the vast world of e-commerce, so we’re here to help you along your virtual rug journey.
There’s a lot to consider when picking out your floor art (yes, that’s what we’re calling it). In addition to selecting the right texture, thickness, and consistency, you also want to keep color palette and even country of origin in mind. Whether you’re going for
dreamy bohemian or contemporary cool, your rug of choice wields the power to make or break a space’s design aesthetic — it pulls enough weight to dictate how your furniture is arranged. To guide you through this complex search with a sharpened eye, we’ve put together a detailed list of the best online rug-shopping destinations.
Ahead, find 16 spots with
top-notch rug collections — plus, everything you need to consider before making such a purchase.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
Good for: Internationally sourced, sustainable options, one-of-a-kind items, and expert artisan work. : Welcome to your one-stop-shop for unique rugs from all over the world. This new direct-to-consumer company both restores old rugs and works with skilled artisans to make new ones that’ll immediately upgrade your home decor. The best part? These rugs are actually affordable, considering they’re sent right to your doorstep from weaving epicenters like Turkey and India. What to know
Revival Rugs Block Rug, $, available at Revival Rugs
Good for: Clean-lined design, options for kids, plus fast and free shipping.
What to love: All Modern is known for having modern inventory and quality pieces without costing a fortune. Whether your home is inspired by Scandanavian style or you’ve gone a more contemporary route, this retailer has a comprehensive and regularly updated selection of furniture and decor, including rugs.
AllModern Raya Handwoven Wool Area Rug, $, available at AllModern
Good for: Vintage finds, handmade styles, and statement-makers.
What to love: Etsy is a marketplace for hidden gems and special items, whether you need a gift for a friend or some new jewelry. Fittingly, the retailer is also a treasure trove for crochet rugs and decorative runners.
Berber Moroccan Rugs Beni Ourain Moroccan Rug, $, available at Etsy
Good for: Options under $200, boho-chic accents, vibrant colors, and patterns.
What to love: You probably know Urban Outfitters as a go-to destination for on-trend clothing and quirky gifts, but you’d be making a mistake if you didn’t visit their home section — especially the rug category. From gorgeous tufted options to eye-catching printed motifs, you’re bound to find something you like.
Urban Outfitters Coastal Shag Rug, $, available at Urban Outfitters
Good for: Extensive selection, low prices, and free shipping on qualified items.
What to know: Honestly, what can’t one find on the world’s most reliable retail giant? While there is so much to choose from, we suggest checking out the offerings from some of our favorite home brands available on Amazon, including Now House by Jonathan Adler (for something graphic and mod), nuLOOM (for something boho and chic), and Erin Gates by Momeni (for fulfilling your faux hide dreams).
Jonathan Adler Edie Collection Area Rug, $, available at Amazon
Good for: Thoughtful design, ethical crafting, and expert craftsmanship.
What to love: The Citizenry is committed to helping you create a personal space that’s reflective of your own soul and story, and their rugs are an excellent manifestation of this brand ethos. The company sources directly from countries using only local materials at more reasonable prices than traditional luxury boutiques.
The Citizenry Tejal Area Rug, $, available at The Citizenry
Good for: Cotton rugs, upbeat motifs, cheap pieces, eco-friendly options, and small spaces.
What to love: If you want to try something new in your space but aren’t confident enough with your skills to invest in bigger purchases, H&M Home has plenty of remarkable finds for everything from your bedroom to your kitchen. Their rug selection features fun patterns and vivid colors to give any room a boost, plus you can shop their “Conscious” collection for sustainable and recycled materials.
H&M Short-Pile Rug, $, available at H&M
One King’s Lane
Good for: High quality, one-of-a-kind pieces, and investment purchases.
What to love: This chic retailer is known for its high standards of quality and design. The site has a range of exclusive home furnishings and even vintage items with the option to consult designers for personalized assistance. While One King’s Lane is on the more expensive side, their selection of hand-made, one-of-a-kind items is definitely worth your time, and maybe even your money.
One King’s Lane Evelina Rug, $, available at One King’s Lane
Good for: Budget-friendly options, rustic style, patterned accents, and surprisingly cute doormats.
What to know: In addition to its affordable pricing, World Market has a wide range of rugs to suit your interior style. You’ll find a variety of colors, sizes, and patterns along with plenty of categories to choose from, including natural fiber, wool, and kilim rugs — to name a few. Plus now is a particularly good time to buy, with 50% off select rugs until September 30.
Cost Plus World Market Ivory Diamond Wool Shag, $, available at
Cost Plus World Market
Good for: Accent rugs, washable rugs, novelty styles, and affordable options. You’re probably already a frequent shopper of Target’s affordable and functional furniture selection, so we’re confident you’ll find something well-suited for your home when exploring their rug section. Plus, the site is currently offering 15% off select rugs with the code FALL15, so why add some new floor art to your cart? What to love:
Safavieh Carmella Solid Woven Rug, $, available at Target
Good for: Ethical sourcing, natural and recycled materials, low-pile, and free delivery.
What to love:
You may be familiar with Burrow’s sleek and durable furniture, but they also produce a tightly curated collection of rugs with statement designs in earth-toned hues.
Burrow Prairie Modern Rug, $, available at Burrow
Good for: Uncommon finds, cruelty-free options, and flatweaves.
What to love: While this carefully curated retailer doesn’t have a dedicated rug section, we’ve uncovered cool brands like Cold Picnic and Tantuvi on the site that have unusual and geometric rugs, as well as hemp and handwoven styles, fit for bold interior design.
Cold Picnic Off Season Rug, $, available at Need Supply Co
Good for: Under-the-radar brands, handmade rugs, and colorful prints.
What to love: We have two words for this Brooklyn-based retailer — cool stuff. They have a fresh and authentic approach to design that’s informed by youth culture, tribal textiles, and fashion. Aelfie started as a rug company in 2012 before expanding into other home goods, so it’s fair to say the rug world is their area of expertise.
Aelfie Blue Checkmate Shag Rug, $, available at Aelfie
Good for: Extensive sizes and styles, clean lines, plus extremely animal- and kid-friendly.
What to love: All Ruggable rugs are stain-resistant, waterproof, completely machine washable, and come with a nonslip rug pad. Needless to say, this may be the perfect shopping destination if you’ve recently adopted a quarantine puppy or are prone to wine accidents. Additionally, Ruggable has recently realigned its manufacturing facilities to support mask production. To date, they’ve made and donated over 12,500 non-medical masks to essential workers in Los Angeles.
Ruggable Domo Sage Rug, $, available at Ruggable
Good for: Cozy aesthetic, sturdy materials, contemporary design, decorating ideas, and design inspiration.
What to love: The CB2 brand is synonymous with modern furniture, functionality, style, and comfort — all of which translates to their impressive rug selection.
CB2 Auckland Shag Rug, $, available at CB2
Good for: Optimized search functionality, versatile options, and wide-ranging sizes.
What to love: With a name like Rugs USA, you can expect to find an extensive offering of beautiful rugs at a great value. To narrow down your search, there are categories like “Geometric” and “Casuals,” as well as “Moroccan” and “Traditional.” Plus, the site is offering 65% off Rugs USA branded items in celebration of the fall season.
Rugs USA Blue Faded Shadow Mystique Area Rug, $, available at Rugs USA
Good for: Distinctive options, internationally-inspired designs, feminine-quirky patterns, and florals.
What to love:
We’ve found that our readers are huge fans of Anthropologie and its eclectic stock of delightful dresses, accessories, and home decor. So it’s no surprise that their “Rugs & Curtains” section boasts everything from doormats and floral numbers to Persian- and Moroccan-style designs.
Anthropologie Tufted Jardin Rug, $, available at Anthropologie
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