Eco-Responsible Home Furnishings Brand Mitchell Gold + Bob Williams Introduces Collection of Luxurious Recycled Fabrics in Collaboration with Seaqual Initiative

Angela R. James

Furthering its never-wavering focus and commitment to community and sustainability, Mitchell Gold + Bob Williams joins the fight against marine plastic pollution with new upholstery textiles from upcycled yarn

Published: Feb. 17, 2022 at 7:00 AM MST

NEW YORK, Feb. 17, 2022 /PRNewswire/ — Since its founding in 1989, Mitchell Gold + Bob Williams has been dedicated to sustainable practices and the idea that great design can do better—for our homes, our communities and the planet. In the spirit of that stewardship, the company is introducing a collection of luxurious recycled upholstery fabrics with OEKO-TEX-certified upcycled yarn made from marine plastic that has been collected, cleaned, and processed by SEAQUAL INITIATIVE community. The yarn is then woven into fabrics in North Carolina through a collaboration with SEAQUAL INITIATIVE, a unique collaborative community helping to fight marine plastic pollution.

From the Mitchell Gold + Bob Williams SEAQUAL INITIATIVE collection of luxurious recycled...
From the Mitchell Gold + Bob Williams SEAQUAL INITIATIVE collection of luxurious recycled fabrics made from SEAQUAL® MARINE PLASTIC: the easy-care Performance Lattice Chenille, featured on the brand’s Poppy swivel chair. Available in four light and silvery shades, it offers a water repellent finish.(PRNewswire)

Made from SEAQUAL® MARINE PLASTIC transformed into SEAQUAL® YARN, the collection offers 12 exclusive fabrics in three ocean-inspired patterns with a pleasingly very soft tactile hand and a palette of colors. The new fabrics complement the company’s comfortable and modern, sustainably made upholstery line, handcrafted by skilled artisans in its North Carolina factory. The fabrics also offer easy-care performance qualities, making them smart design solutions for homes with children and pets. In addition, some fabrics can be used in contract-grade projects.

The collaboration is part of the company’s Spring 2022 Collection, which celebrates design through a fresh lens. Consumers can experience the look and feel of the fabrics in the brand’s 24 Signature Stores nationwide, where they’ll find American modern designs featuring the collection. Complimentary fabric samples are available to customers in store, as well as via MG+BW Virtual Designers in 35 locations across the country, and on mgbwhome.com.

“Sustainability is part of every decision we make, and we are committed to designing for a healthier planet,” said Allison O’Connor, President and CEO. “We’re pleased to collaborate with SEAQUAL INITIATIVE, a community of individuals, organizations, and companies working together to help clean our oceans. By joining this robust collective, our stewardship efforts can have a much larger positive impact on the planet than by working as a single company. Every effort to reduce waste is a worthwhile endeavor, and central to the values of our brand. We are thrilled to have created this beautiful, durable, and eco-friendly collection of fabrics with high-quality SEAQUAL® YARN.”

MITCHELL GOLD + BOB WILLIAMS SEAQUAL INITIATIVE FABRICS:

Performance Textured Chenille: A heavily textured chenille with a water-repellent finish, available in four classic neutral colors.

Performance Lattice Chenille: Available in four livable warm neutrals and cool silvery shades, this intricately textured chenille offers a water-repellent finish.

Performance Chunky Basketweave: A classic basketweave with a pronounced warp-and-weft feel, offered in four soothing shades.

“From the day we started the company, it was our dream to both help care for Mother Earth and help our customers choose comfortable, fine-quality furnishings for their home,” said Bob Williams, Co-founder & President of Design. “Our SEAQUAL INITIATIVE fabric collection gives us another opportunity to do that. By customizing their upholstered pieces with these fabrics, our customers are creating beautiful, easy-care furniture, and helping to end plastic pollution.”

To date, more than 200 tons of marine littler have been transformed into SEAQUAL® MARINE PLASTIC by SEAQUAL INITIATIVE. Learn more at SEAQUAL.org.

“SEAQUAL INITIATIVE is pleased to have Mitchell Gold + Bob Williams support in this fight against marine plastic pollution with this new fabric collection made from SEAQUAL® MARINE PLASTIC,” says Mark Hartnell, Director of Operations, for SEAQUAL INITIATIVE. 

Find more information about the Mitchell Gold + Bob Williams SEAQUAL INITIATIVE here.

For design inspiration, follow @MGBWhome on Instagram.

Media Contact

For photography and interview opportunities, please email: [email protected]

About SEAQUAL INITIATIVE

SEAQUAL INITIATIVE works with NGOs, fishermen, authorities and local communities to help clean our oceans. Marine litter from our beaches, ocean floor and surface, rivers and estuaries is collected by clean-up programs. It is then sorted into different material types and the plastic portion is cleaned and transformed into SEAQUAL® MARINE PLASTIC. Manufacturers certified by the SEAQUAL INITIATIVE produce the high-tech yarn SEAQUAL® YARN from the collected waste, which is then processed by companies in numerous industries into sustainable products.

About Mitchell Gold + Bob Williams

Mitchell Gold + Bob Williams began with the seed of an idea that continues to guide everything it stands for: Comfort for all. Since 1989, the brand has been dedicated to design for living well, crafting modern heirlooms while continually working to lower its impact on the planet through responsible materials sourcing and partnerships with sustainably driven brands and initiatives. Committed to lasting quality and American craftsmanship, Mitchell Gold + Bob Williams upholstery is hand-built by generations of skilled artisans at its North Carolina factory, creating works of art that stand the test of time. Extensive furniture customization options let customers create pieces that are distinctly theirs, while the brand’s Design Services team offers complimentary help in-store, online, virtually, or from the comfort of home. Mitchell Gold + Bob Williams collections also include modern tables & storagecontemporary lightingluxury rugsEuropean bed linenshome fragrancewall art, decor and a high-end outdoor furniture collection. The brand also supports interior designers, architects, builders and design professionals with a robust Trade Program and Contract division. Connect with Mitchell Gold + Bob Williams at one of its 24 Signature Stores across the country, 35 Virtual Design locations, and 3 international stores, as well as online at mgbwhome.com. Find design inspiration on Instagram at @MGBWhome. 

On Mitchell Gold + Bob Williams' Costello swivel chair: Performance Chunky Basketweave Chenille...
On Mitchell Gold + Bob Williams’ Costello swivel chair: Performance Chunky Basketweave Chenille in one of four soothing shades, from the brand’s new luxurious recycled fabrics collection in collaboration with SEAQUAL INITIATIVE, a collaborative community helping to fight marine plastic pollution.(PRNewswire)
Mitchell Gold + Bob Williams Peyton chair, featuring easy-care Performance Textured Chenille in...
Mitchell Gold + Bob Williams Peyton chair, featuring easy-care Performance Textured Chenille in the Denim color, from the brand’s exclusive new collection of luxurious recycled fabrics in collaboration with SEAQUAL INITIATIVE, a collaborative community helping to fight marine plastic pollution.(PRNewswire)
A soothing and sustainable living room featuring soft and luxurious recycled fabrics from the...
A soothing and sustainable living room featuring soft and luxurious recycled fabrics from the exclusive Mitchell Gold + Bob Williams SEAQUAL INITIATIVE collection. The fabrics also offer easy-care performance qualities, ideal for children and pets. On the Haywood sofa: Ivory Performance Textured Chenille. On the Coco swivel chairs: Stone Performance Lattice Chenille.(PRNewswire)
(PRNewsfoto/Mitchell Gold + Bob Williams)
(PRNewsfoto/Mitchell Gold + Bob Williams)(PRNewswire)

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SOURCE Mitchell Gold + Bob Williams

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