Strawflower Shop rebrands itself to come to be Geneva Design and style Dwelling

Angela R. James

GENEVA – Soon after being acknowledged as Strawflower Shop for 40 several years in downtown Geneva, the store’s proprietors have re-branded and renamed it the Geneva Design and style Home, according to a information release.

The identify modify is successful promptly and will be rolled out in internet marketing materials in excess of the remainder of this 12 months, the release stated.

The new identify signifies the advancement and success of Strawflower Shop, which is recognized for higher-high-quality residential furnishings, rugs and carpeting, home extras and house floral layouts.

Strawflower Shop was founded in the 1970s by Susie and Mike Haas with a target on floral structure.

The pair added rugs to the offerings in the 1980s, the release mentioned.

Home furniture and property décor items were being included in 1998, when the small business moved to its present location, 210 W. Condition St., Geneva.

The organization became known for eclectic and unusual merchandise, and designed a next of customers who counted on locating a thing at Strawflower they wouldn’t locate any where else, the launch mentioned.

Whether or not it was home furniture, carpeting, add-ons or floral – a typical aspect was usually sudden and outstanding layout, the release said.

Most just lately, the Haas household has extra a new technology with supervisor Kelsey Haas joining the ranks.

Underneath her steering, Geneva Design Residence will provide expanded style and design services in all departments, supporting clients to recognize how the store’s style providers can be superior utilized, the release stated.

“We’ve generally been observed as style experts right here,” Kelsey Haas stated in the release. “Now we are putting that facet of our business enterprise in the forefront, and functioning extra with our clients not just to promote them the most effective products and solutions, but to realize the ideal blend of our products in their homes.”

Geneva Style and design House is kicking off the celebration of its identify modify with its once-a-year anniversary sale in October – celebrating extra than four many years of enterprise in the city that is now section of its title.

The retailer is open day-to-day from 11 a.m. to 4 p.m. with for a longer time hours on Saturday, and is shut Monday. Additional facts is accessible at 630-232-7141, or on-line at GenevaDesignHouse.com.

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